Why is Digital Benchmarking Important?
In this day and age where data is democratized to a huge extent, the end customers have turned out to become the most powerful body in deciding brand presence and relevance, and out of date quality for enterprise. The end users have become the first and the last point of any digital transformation, enterprise in a way and have also become the brand savories and executioners. In this digital age, everyone should know where they stand against their competitors. For organizations, leaving on the computerized change activities, most of the times it is very discouraging for them to know about where they stand when compared to their competitors in terms of the maturity level and where they want to see
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