When it comes to marketing your products/services online, you may want to take a closer look at email marketing. Email marketing happens to be one of the most effective and also the least expensive way to market your website, products, services and more. It should be pointed out that email marketing has been one of the top preferred marketing channels for marketers and web owners for more than two decades and it still hogs the list, right near the top. Here are10 effective ways as to how you can go about creating effective promo emails – check it out.
Email marketing provider
When it comes to email marketing best practices, the first one would be that you need to choose the right email marketing provider. With the right provider, you would be able to access a targeted database of emails and utilize templates and even run A/B tests to see which marketing campaign works. There are several vendors who provide you with all the requisite tools as well as a platform to utilize, and some may even provide you with targeted emails which you can use. But here is a suggestion, you may want to start off with free accounts, give the provider a try and if you are pleased with the results, you can opt for a premium account.
Clean up your database
This should be listed as #2 when it comes to email marketing best practices; you must have had your website up for a while and in the process, you must have accumulated quite a few contacts. You need to clean up the data, to ensure that all the information is latest and current, so that you can use the same.
Use opt in plugins on your website
when it comes to email campaign marketing tips, you should know that sending unsolicited emails, repeatedly would be considered as SPAM and that happens to be a federal crime as well. So make sure you send your emails only to those who had used opt in page to sign up for more info.
Organize your contacts
It is vital that you organize your list of contacts; if you have tagged them separately depending on their interests, then you may want to categorize them in the same manner. In fact you can use various metrics from likes to age, to separate and list them accordingly.
Work out the purpose
Before sending out those emails, you must first determine the purpose of your campaign. Once you have the main points of what you want to convey to your end user, you can then develop the rest of your email around the sane. And please do not send company information, if the user is interested in the same, he would check out your website at a later period. Primarily you would be pushing a certain product or a service, so you may want to use that as the focus of your email and get creative along with the sales/ marketing team to develop an email that the user would be interested in.
Do not go for complicated designs
When it comes to email marketing best practices, it is advisable to keep it simple. No one is going to look closely at how well the email is designed; granted that it must have a professional look and that is all about what you need. So go in for a simple design rather than a complicated one so that it has the right amount of impact on the end user, and do keep in mind, complicated designs tends to distract the reader.
Invest in a copy
If you do not happen to be a good writer, there are quite a few professional freelancing platforms you can shop at and hire a good copywriter. You would still need to vet the freelancer, make sure that he has what it takes to provide you with a fantastic copy. And ensure that he delivers a copy that is 100% original and outstanding. You can now use this as the copy for your email, and even make a few tweaks and customize it accordingly as well.
Focus on the title
When it comes to email campaign marketing tips, you may want to pay attention to this particular tip as it happens to be quite important. Make the title catchy, something that the reader is most likely to be interested in. You need to make sure that the title is not something drab or overly promotional, as that tends to turn off most readers. Instead, you may want to research online a little more, learn about suggestive titles, and frame one that both appeals and engages the reader at the same time. And do remember to keep your titles short and to the point.
Set up tracking
When it comes to email marketing best practices, it is essential that you set up tracking along with your email. There are quite a few providers that provide free email tracking and then there are those that provide premium email tracking services. Choose one that appeals to you – and once you have set up tracking, you can go ahead and finalize the email before sending it out. The provider should provide you with information as to whether the email was sent, whether it was opened, the open rate and, more details which would enable you to gauge the effectiveness of your current campaign.
Test and refine
And of course, the best thing that you can do when it comes to email marketing tips is to test and refine. That is about the only thing that you can do and depending on your audience reaction, you should soon have an idea of which template works better and stick to the same as far as your other email marketing campaigns go.
These are some of the essential tips that you need to review when it comes to sending out promo emails.